In 2017, ILSC's Australian schools experienced major growth, to the point that they had to actually stop accepting new registrations!
In order to create more study opportunities and reopen registrations, the schools reformatted and compacted their existing schedules to create space for a new, third schedule, and more students.
Announcing the change in a way that was supportive to current students and B2B partners was a major undertaking. We needed to explain complicated schedule changes to make sure students in class, or coming soon weren't disrupted in their studies, and felt they were getting fair value for their (already paid) tuition fees. We had to highlight the benefits of the new time-table slot, and make it enticing for current students to switch if it met their needs. And we had to promote it the new schedule to potential students in order to fill it up!
We also had to manage the message in the right order, reaching out to B2B partners first, so that they were well prepared if students came to them with questions.
I worked extensively with various stakeholders to clarify the schedule changes and potential student impacts, and develop clear organized messaging and supportive information pieces to ensure a smooth transition.
To see some of the marketing documents that I wrote and coordinated for this project, click the links below.
In order to create more study opportunities and reopen registrations, the schools reformatted and compacted their existing schedules to create space for a new, third schedule, and more students.
Announcing the change in a way that was supportive to current students and B2B partners was a major undertaking. We needed to explain complicated schedule changes to make sure students in class, or coming soon weren't disrupted in their studies, and felt they were getting fair value for their (already paid) tuition fees. We had to highlight the benefits of the new time-table slot, and make it enticing for current students to switch if it met their needs. And we had to promote it the new schedule to potential students in order to fill it up!
We also had to manage the message in the right order, reaching out to B2B partners first, so that they were well prepared if students came to them with questions.
I worked extensively with various stakeholders to clarify the schedule changes and potential student impacts, and develop clear organized messaging and supportive information pieces to ensure a smooth transition.
To see some of the marketing documents that I wrote and coordinated for this project, click the links below.
